Kraft launches Oreos 2.0 in China, stuffed with cheese and chili
Oreo cookies didn’t fare well in China their first time around. When Kraft introduced them there in 1996, they were a definite flop. By the early 2000s, Kraft was losing money on every Oreo sold, despite pouring plenty of marketing dollars into the product. The company even had to take the radical step of altering the…
Post a Comment